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Specialist B2B publishing

Targeted Media.
Real Industry Reach.
Over 30 years' experience.

A specialist B2B publishing portfolio connecting brands with South Africa's retail and healthcare decision-makers.

Owned and operated by Bathic. Published and delivered by HCP Networks Africa · Supported by AxessHealth and Retail Brief Africa

Tell us who you need to reach

All magazines are available on request.

Overhead line illustration of retail and healthcare professionals reviewing campaign data around a table

One campaign

One campaign. Multiple points of exposure.

HCP Networks publishes and delivers specialist digital publications targeting clearly defined professional sectors. Every campaign is supported by established healthcare or retail media channels, allowing advertisers to combine magazine exposure with website content, newsletters, dedicated email campaigns, sponsored articles and LinkedIn visibility.

Retail Titles

FMCG Retailer · Convenience Store Retailer · Independent Trader

Supported by Retail Brief Africa

  • 30,000+ monthly website visits
  • 14,600+ LinkedIn followers

Healthcare Titles

IPA News (seven specialist clinical sections) · Hospital Insights · Pharmacy News

Supported by AxessHealth

  • 20,000+ healthcare readers
  • 17,000 healthcare professionals
  • 3,000 healthcare-industry professionals

Audience and channel figures may overlap and should be viewed as potential campaign touchpoints, not audited unique circulation.

Retail portfolio

Retail titles

FMCG Retailer

Supported by Retail Brief Africa

Reach the people deciding what goes onto South Africa's shelves.

An estimated 40,000 buyers, owners, managers, category specialists and merchandising professionals across South Africa's leading FMCG retailers — including Pick n Pay, SPAR, Shoprite, Checkers, Woolworths and other national and independent grocery groups.

40K
Core audience
30K+
Monthly website visits
14.6K+
LinkedIn followers
84.6K
Potential touchpoints
  • Buyers
  • Category managers
  • Store owners
  • Retail managers
  • Merchandisers
  • Procurement professionals

Magazine available on request

Convenience Store Retailer

Supported by Retail Brief Africa

Direct access to South Africa's forecourt retail market.

An estimated 25,000 owners, dealers, buyers, managers and merchandising professionals across the forecourt convenience-retail sector — Engen, Shell, Astron Energy, bp, Sasol, TotalEnergies, FreshStop, Pick n Pay Express, Woolworths Foodstop and SPAR Express.

25K
Core audience
30K+
Monthly website visits
14.6K+
LinkedIn followers
69.6K
Potential touchpoints
  • Forecourt owners
  • Dealers and franchisees
  • Store managers
  • Buyers
  • Operations managers
  • Merchandisers

Magazine available on request

Independent Trader

Supported by Retail Brief Africa

Reach the trade that keeps South Africa moving.

An estimated 50,000 owners, operators, buyers and managers across the independent and informal retail trade — spaza shops, independent supermarkets, township retailers, cash-and-carry outlets, FMCG wholesalers and distributors.

50K
Core audience
30K+
Monthly website visits
14.6K+
LinkedIn followers
94.6K
Potential touchpoints
  • Spaza-shop owners
  • Independent traders
  • Cash-and-carry managers
  • Wholesale buyers
  • Township retailers
  • Distributors

Magazine available on request

Healthcare portfolio

Healthcare titles

IPA News

Supported by AxessHealth

Primary-care reach with specialist depth.

A national primary-care publication distributed to 30,000 general practitioners across South Africa. Its seven specialist clinical sections extend reach to a further 10,300 specialist practitioners, creating a combined estimated clinical audience of 40,300 across public and private sectors.

30K
Registered GP audience
10.3K
Specialist practitioners
40.3K
Combined clinical audience
60.3K
Potential touchpoints
  • Prescription medicines
  • OTC products
  • Medical devices
  • Diagnostics
  • Patient-support programmes
  • Healthcare technology
  • Professional education
  • Practice-management services

Magazine available on request

Hospital Insights

Supported by AxessHealth

Reach the people making decisions inside South Africa's hospitals.

A specialist healthcare-business publication targeting an estimated 3,000 senior decision-makers across South Africa's public and private hospital sector — hospital executives, general managers, clinical managers, procurement leaders, pharmacy managers, nursing leaders, operations teams and healthcare-technology decision-makers.

3K
Core audience
20K+
AxessHealth readers
23K
Potential touchpoints
  • Hospital equipment
  • Healthcare technology
  • Medical devices
  • Pharmaceutical products
  • Procurement solutions
  • Clinical services
  • Hospital infrastructure

Magazine available on request

Pharmacy News

Supported by AxessHealth

Put your brand in front of South Africa's pharmacy market.

More than 5,500 registered pharmacies and approximately 40,000 practising pharmacists and pharmacy-support professionals across South Africa — community, institutional, wholesale and manufacturing pharmacies.

5.5K+
Registered pharmacies
40K
Pharmacy professionals
20K+
AxessHealth readers
60K
Potential touchpoints
  • OTC products
  • Consumer healthcare
  • Prescription medicines
  • Front-shop products
  • Pharmacy technology
  • Medical devices
  • Wholesale and distribution

Magazine available on request

IPA News clinical sections

Seven clinical sections. One connected medical audience.

IPA News combines a national GP readership with seven focused clinical sections. Every section reaches the publication's estimated 30,000 GP audience and is then extended to the relevant specialist healthcare professionals.

30,000
Core GP distribution
10,300
Additional specialist audience
40,300
Combined clinical audience
60,300+
Supported campaign touchpoints

Cardiology News

Hypertension, cholesterol, cardiovascular risk, heart disease, diabetes-related complications, diagnosis and specialist referral.

30,000 GPs through IPA News · 1,000 cardiologists, cardiovascular specialists, cardiothoracic practitioners and senior cardiac-care professionals

31,000

Combined section audience

Aesthetics & Dermatology News

Dermatological conditions, acne, eczema, skin infections, prescription skincare, aesthetic medicine and specialist referral.

30,000 GPs through IPA News · 1,500 dermatologists, aesthetic doctors, plastic surgeons and medically qualified aesthetic practitioners

31,500

Combined section audience

Gynaecology News

Contraception, fertility, pregnancy, menopause, reproductive health, common gynaecological conditions and referral.

30,000 GPs through IPA News · 1,500 gynaecologists, obstetricians and women's-health practitioners

31,500

Combined section audience

Immunology News

Allergies, asthma, vaccines, autoimmune conditions, infectious diseases and immune-mediated disorders.

30,000 GPs through IPA News · 2,000 immunologists, allergologists, rheumatologists, infectious-disease specialists and pulmonologists

32,000

Combined section audience

Oncology News

Cancer awareness, screening, early detection, referral, treatment developments and patient support.

30,000 GPs through IPA News · 1,000 medical and radiation oncologists, haematologists, oncology pharmacists and cancer-care professionals

31,000

Combined section audience

Grey Matter News

Depression, anxiety, headaches, dementia, neurological conditions, psychiatric treatment and referral.

30,000 GPs through IPA News · 2,500 neurologists, psychiatrists, psychologists and mental-health practitioners

32,500

Combined section audience

Nephrology & Urology News

Chronic kidney disease, urinary tract infections, prostate health, renal complications and specialist referral.

30,000 GPs through IPA News · 800 nephrologists, urologists and renal-care practitioners

30,800

Combined section audience

Channels

Build the campaign around the market you need to reach.

Campaigns can combine multiple channels to create repeated, relevant exposure throughout the month. HCP Networks manages the booking, invoicing and campaign delivery.

Publication Advertising

  • Digital magazine advertising
  • Sponsored articles
  • Thought-leadership content
  • Executive interviews

Direct & Digital

  • Dedicated email campaigns
  • Newsletter advertising
  • Website advertising
  • LinkedIn exposure

Product & Brand

  • Product announcements
  • New-product launches
  • Pack-change announcements
  • Product recalls and custom packages

Portfolio overview

Combined estimated core professional audience: 198,300

PublicationCore audienceSupporting networkPotential touchpoints
FMCG Retailer40,000Retail Brief Africa84,600+
Convenience Store Retailer25,000Retail Brief Africa69,600+
Independent Trader50,000Retail Brief Africa94,600+
IPA News30,000 GP audience + 10,300 specialist audienceAxessHealth60,300+
Hospital Insights3,000 hospital decision-makersAxessHealth23,000+
Pharmacy News40,000 pharmacy professionals and 5,500+ registered pharmaciesAxessHealth60,000+

Figures represent estimated sector audiences and potential campaign touchpoints. The 30,000 GP audience receives IPA News across all seven clinical sections and should not be added together; the 10,300 additional specialist audience represents combined specialist reach. Website visitors, social followers, database contacts and publication audiences may overlap, including across AxessHealth audiences. Copies of all magazines are available on request.

Get in touch

Tell us who you need to reach.

We will build a focused campaign around the publication, audience and channels best suited to your brand. Magazines and media packs are available on request.

Owned and operated by Bathic.
Published and delivered by HCP Networks Africa.
Healthcare campaigns supported by AxessHealth. Retail campaigns supported by Retail Brief Africa.

Contact details

Website
bathic.co
Mobile
Available on request
Magazines
All titles available on request
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